Trove
AI-powered Conversational Surveys


About:Trove is a digital marketplace and community platform for buying and selling authenticated second-hand luxury goods. It features a rigorous authentication process, simplifying the resale experience while ensuring the authenticity of items. The platform serves fashion enthusiasts and environmentally conscious consumers looking to purchase high-quality, pre-owned luxury items.
Last Update:2025-01-14 14:40:00
Buzz & Updates
Change 01/4
Home Page: 2025-01-14
Home Page: 2025-01-07
Home Page: 2024-12-31
Home Page: 2024-12-24
Know the Field
Strengths and Weaknesses
-Poshmark:Strengths include a highly interactive social platform and a large user base, making items more likely to sell quickly. A weakness is that it charges a flat 20% fee on each sale over $15, which might be higher than Trove.
-ThredUP:Strengths include a vast selection and high turnover rate, beneficial for sustainability and affordability. A weakness is less control for sellers over pricing and selling than on Trove.
-The RealReal:Strengths include a focus on high-end items and trustworthiness due to strong authentication practices. The primary weakness is higher price points, which can alienate budget-conscious shoppers compared to Trove.
Core functionalities
-Poshmark:Poshmark is a social commerce marketplace where users can buy and sell new or used clothing, shoes, and accessories. It emphasizes strong social interaction features like sharing, liking, and commenting, which are more pronounced compared to Trove.
-ThredUP:ThredUP is primarily a consignment and thrift store for second-hand clothes with an online platform. It manages the entire selling process unlike Trove that focuses more on connections between fashion retailers and shoppers.
-The RealReal:The RealReal focuses on luxury consignment sales for clothing, accessories, and home goods. It provides a rigorous authentication process, setting it apart from Trove’s general re-commerce model.
Pricing Models
-Poshmark:Poshmark takes a 20% commission on sales over $15 and a flat rate of $2.95 for sales under $15.
-ThredUP:ThredUP does not charge listing fees but takes a significant percentage of each sale, which varies depending on the item’s price.
-The RealReal:The RealReal charges consignment fees that decrease with the item’s selling price, generally ranging from 30% to 50%.
Target Audiences
-Poshmark:Poshmark targets individuals interested in fashion and social selling, which overlaps with Trove's audience who are also fashion-conscious but may prefer the curated re-commerce approach of Trove.
-ThredUP:ThredUP targets a broad audience looking for affordable, used apparel. This is slightly different from Trove’s market, which may focus on a more boutique selection of fashion items.
-The RealReal:Aimed at consumers of luxury goods who value authenticity, it reaches a more niche, up-market audience compared to Trove's more accessible fashion-focused audience.