Buzz & Updates
Change 21/4
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Know the Field
Strengths and Weaknesses
-Society6:Strengths include a large audience base and a wide variety of products. A weakness is that artists earn a fixed percentage, which may be less competitive compared to FunFun.Art's potentially flexible commission rates.
-Redbubble:One of Redbubble's strengths is its vast, highly active user community, which can help new artists gain exposure. However, marketplace saturation can also make it difficult for individual artists to stand out.
-Etsy:Strengths include a large, diverse market and strong name recognition. However, the site’s broad focus can dilute visibility for artists focused only on print-on-demand.
Core functionalities
-Society6:Society6 allows artists to upload designs to be printed on various products for sale, similar to FunFun.Art's model of monetizing art. It offers a wide range of products such as prints, apparel, and home decor.
-Redbubble:Redbubble also lets artists sell their artwork on a range of products. Its platform facilitates print-on-demand services, directly competing with FunFun.Art’s business model.
-Etsy:Etsy is broader, offering handcrafted goods, vintage items, and art supplies besides print-on-demand artworks. This variety draws a diverse seller and buyer community.
Pricing Models
-Society6:Artists earn a royalty on every sale, which differs per product. Society6 sets the base price and artists add their markup.
-Redbubble:Redbubble allows artists to set their own margins above the base price, giving them control over their earnings, similar to FunFun.Art.
-Etsy:Etsy charges a listing fee, a commission on sales, and payment processing fees, which might make it costlier for new artists compared to FunFun.Art’s model.
Target Audiences
-Society6:Society6 targets independent artists looking to monetize their work through consumer goods, closely aligning with FunFun.Art’s audience.
-Redbubble:Both platforms appeal to graphic artists and designers who want to sell artwork online, though Redbubble might attract a younger demographic due to its trendy product styles.
-Etsy:While Etsy’s audience includes art buyers, it encompasses a wider range of craft buyers and sellers, which is different from FunFun.Art’s exclusive focus on modern art creators.