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135 days ago updatedBuzz & Updates
Change 01/4
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Know the Field
Strengths and Weaknesses
-Urban Outfitters:Strengths include a strong physical retail presence and a well-established brand. One weakness is that it might not cater as exclusively to niche alternative fashion communities as New Cult does.
-ASOS:ASOS's strength lies in its vast international reach and extensive product variety. A weakness might be its larger scale, which can impact the ability to cultivate a unique brand identity as distinct as New Cult’s.
-Dolls Kill:Strengths include a strong niche market focus and bold product selections. A potential weakness is possible limited appeal to a broader market beyond targeted subcultures.
Core functionalities
-Urban Outfitters:Urban Outfitters targets a similar young, trendy demographic with its offering of clothing, accessories, and lifestyle products, similar to New Cult. They also provide a mix of in-house and external brands.
-ASOS:ASOS offers a wide variety of clothing, accessories, and beauty products with a strong focus on fashion-forward trends, directly competing with New Cult’s similar offerings.
-Dolls Kill:Dolls Kill emphasizes unique and edgy fashion choices much like New Cult, offering clothing and accessories that cater to subcultures and alternative styles.
Pricing Models
-Urban Outfitters:Urban Outfitters features a range of pricing but generally stays within the mid-range, which is appealing to a broad demographic yet slightly higher than New Cult's typically more affordable offerings.
-ASOS:ASOS employs a competitive pricing strategy, often including discounts and promotions, which might attract a wider audience compared to New Cult.
-Dolls Kill:Dolls Kill has a varied pricing strategy, generally aligning with New Cult’s, tailored to a niche market willing to pay a premium for specific styles.
Target Audiences
-Urban Outfitters:Urban Outfitters targets young adults with a focus on trendy, urban lifestyles, similar to New Cult’s target audience but with a more mainstream appeal.
-ASOS:While ASOS targets a similar young adult demographic looking for trendy fashion, its massive scale allows it to serve a much broader audience.
-Dolls Kill:Dolls Kill targets a demographic similar to New Cult’s focus on younger audiences but distinguishes itself by focusing strictly on bold, alternative fashion communities.