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141 days ago updated
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Know the Field
Strengths and Weaknesses
-Honey:Strengths include a large user base and partnerships with thousands of online retailers which enhance its coupon database. A relative weakness could be less focus on B2B deal generation compared to BetterDeal.
-Wikibuy:Wikibuy's integration with Capital One provides it with considerable credibility and a trust factor, but it might not offer as extensive a range of tools for business users as BetterDeal might.
-CamelCamelCamel:Strengths include a strong focus on Amazon that appeals to dedicated Amazon shoppers. Its weakness could be its limited scope, focusing only on Amazon, unlike BetterDeal, which may cover multiple platforms.
Core functionalities
-Honey:Honey is a browser extension that automatically finds and applies coupon codes at checkout. It also offers cash back and tracks price drops, similar to BetterDeal's functionalities.
-Wikibuy:Owned by Capital One, Wikibuy offers features like automatic coupon testing, price comparison, and rewards points which align closely with BetterDeal's functionalities.
-CamelCamelCamel:CamelCamelCamel focuses primarily on Amazon and provides price drop alerts and historical price charts to help shoppers make better buying decisions, somewhat similar to BetterDeal.
Pricing Models
-Honey:Honey is free for users, generating revenue from commissions paid by retailers, which differs from BetterDeal's potential subscription model for more advanced features.
-Wikibuy:Wikibuy is free to use, relying on affiliate earnings to make money, similar to Honey and potentially different from BetterDeal if the latter opts for a paid feature model.
-CamelCamelCamel:CamelCamelCamel is a free service supported by ads, distinguishing it from any paid models BetterDeal could adopt.
Target Audiences
-Honey:Honey targets individual shoppers rather than businesses, which differs from BetterDeal's possibly more hybrid approach targeting both consumers and businesses.
-Wikibuy:Primarily targeting individual consumers, especially those who are already customers of Capital One, which is a narrower focus compared to BetterDeal's broader potential market.
-CamelCamelCamel:CamelCamelCamel is highly targeted towards Amazon customers, which is more specific compared to BetterDeal's possibly wider ecommerce focus.